Building Healthy Business for the 21st Century


Abundance for all Communities. External link opens in new tab or windowNewfoundcare promotes communities via latest events, publications, and unique stories that attribute to the living culture.  Helping businesses with free advertising, is where Newfoundcare maintains long lasting relationships and professional work.

Values of Newfoundcare

Newfoundcare values are communications, analysis, research and evaluation.  The acronym C.A.R.E. is the overall theme that portrays the type of help offered to you by Newfoundcare as a way to look at individuals and business’ overall potential and enhance current methods of operation.





Established in 2004, as an independent strategy to magnify primary healthcare, Newfoundland and Labrador Communication Analysis Research and Evaluation was born. Samantha Gerbeau, founder of Newfoundcare, noticed a real gap in the health and education system and found a possible solution.  Her children’s food book, External link opens in new tab or windowThe ABC’s of the Real Treat!

Additionally, The ABC's of the Real Treat! was recognized by the External link opens in new tab or windowCanadian Teachers’ Federation in 2008, a national publication of Healthy Learning.  It has also been supported by the External link opens in new tab or windowNLTA (NL Teachers’ Association) and the External link opens in new tab or windowAliant Pioneers plus those involved in food security.

That same year, began the network with various stakeholders, teachers and mentors to provide the External link opens in new tab or windowGovernment of Newfoundland and Labrador with a health care proposal to combat long waiting lists and invest in more preventative primary care especially for type two diabetes; hence her organization’s name: Newfoundcare. It has yet to be adopted, however, Newfoundcare continues to advocate for better education and health care for all.

Various entrepreneurial experiences from restaurant ownership to independent distribution, to superior customer service training and program creation, Newfoundcare continues a constant approach to developing a broader audience. Currently, Newfoundcare is actively involved with the NL Brain Injury Association.  With a background in Tourism and Communications, and past member of External link opens in new tab or windowThe Avalon East Wellness Coalition, External link opens in new tab or windowFood Education Action St. John's (FEASt) and External link opens in new tab or windowNortheast Avalon Coastal Action Program (NAACAP) Samantha Gerbeau concentrates on organizational communications, social responsibility and eco-health promotion.

Samantha Gerbeau's latest Provincial Awareness Campaign, running from November 1st, 2020 to November 30th, 2020, External link opens in new tab or window#bullybekind creates a call to action against bullying.  Little exists in the way of government statistics past 2012 regarding bullying in Canada.  And so, this monthly campaign, featuring Robyn Brewer, whose daughter experienced bullying with no action taken by the school, requires further insight and a keen message to call bullies into action. By tagging your stories, photos and videos with External link opens in new tab or window#bullybekind, Newfoundcare will be sharing educational material, the latest statistics and partnership efforts to overcome bullying provincially and nationally. 

Her latest volunteer position as Board Director with External link opens in new tab or windowNL Brain Injury Association, has focused on enhancing the lives of brain injury survivors, reinventing the identity of the organization, building up awareness, and creating more funds.  A couple of initiatives that began in 2020 include the creation of a Pandemic Strategic Plan for the organization and an External link opens in new tab or windowAmbassador’s Program for brain injury survivors to share their stories.

Serving as President of External link opens in new tab or windowMemorial Toastmasters in 2006/07, Samantha Gerbeau helped to bring a dying club to a record number of members.  Currently she is a member of the newest Toastmasters Club, External link opens in new tab or windowIceberg Alley Online Toastmasters and enjoys promoting others and their efforts towards healthy business activities.     

With Newfoundland and Labrador's unique cultural background, External link opens in new tab or windowNewfoundcare seeks to collaborate with stakeholders that are interested in developing awareness of their efforts to the outside world and to concentrate on young entrepreneurs exploring the world of business.